On June 9, 2025, as part of the Company Trip 2025 in Buon Ma Thuot, WR1 partnered with the JOY Foundation to officially plant 3,000 trees at Ta Dung National Park – one of the precious nature reserves in the Central Highlands.

This was not only a practical action for the environment but also a firm step on WR1 Green Path, aiming for sustainable development under the ESG model.

WR1 Green Path officially began in 2025 with the aspiration to spread positive values and foster a connection between humans and nature. This trip is a vivid testament to that spirit: WR1’s young generation, whom we call GenG (Green Generation), directly planted these green saplings as a commitment and responsibility to the natural ecosystem. This effort contributes to biodiversity conservation and climate change response at Ta Dung National Park, famously known as the “Ha Long Bay of the Central Highlands”.

For WR1, every trip is not just about experiencing and exploring, but also an opportunity to connect hearts, inspire, and cultivate a sustainable way of life, echoing President Ho Chi Minh’s teaching: “For the sake of ten years, we must plant trees, for the sake of 100 years, we should cultivate people.”

Each tree planted today is a promise to the next generation – for a future where economic growth goes hand in hand with environmental preservation.

WR1 – Building a Sustainable Future with GenG!